Both at planning and at operation phase wide range of market and operation intelligence, knowledge and specialized skills and experiences are required. The fast-changing wellbeing landscape requires intelligence not only data. Seemingly similar terminologies may mean very different things in different cultures. Destination and project developers, investors, managers and marketers benefit from the insights and specific market intelligence by HTWWLife Team in understanding how glocalisation of wellbeing interest can work in their location. The preferred strategic and analytical approach applies the Blue Ocean Strategy framework. The HTWW Team offer targeted market intelligence and bechmarking to clients for wellness, medical and health-focused projects.
Wellbeing Intelligence and Feasibility services include:
- Market and Marketing Research – Identification and implementation of the most fitting data and information collection tools and approaches
- Destination and Value Benchmarking – Target-based benchmarking
- Marketing Intelligence Development – Added value and owner’s objectives’ focused intelligence development (including HTWWLife’s very own intelligence series, e.g. Wellness of Men / Wellness for Men Whitepaper launched in 2023, International Wellness, Spa and Travel Monitor run since 2011)