A marketing strategy is more than communication or advertisement. Our marketing strategies and plans are based on the conceptual definition as well as on the value and experience proposition. The marketing plan provides the tactical guidelines for experience improvement and for plans for co-creation enhancement. Segmentation/Targeting/Positioning (STP) marketing is the representation of what a company, brand, destination or service stands for. Our product/segment matrices, targeting customers according to lifestyle-based positioning approach are criticalfoundations our marketing methodology.
Our services include:
- Marketing strategy and planning
- Experience mapping
- Product/Segment Matrix Definition
- STP Marketing (Segmentation, Targeting, Positioning)
- Competitiveness Improvement