We believe that the development of health tourism can be fostered by academic research and publications. We aim to become the missing link between industry and academia. Both parties can learn from the other. Academic research and publications can be useful for industry advancement. Industry intelligence can provide the essential input for academic research. We are proud to be advocating the cooperation between academia and industry.
A practical guide to successful health, wellness & medical tourism
Global healthcare markets are in upheaval with the novel coronavirus & COVID-19 pandemic. The challenges and opportunities for destinations, and providers of wellness, evidence-based therapeutic and healthcare services have never been more complicated!
Established places and businesses are looking for ways to remain competitive, and new entrants to these markets are looking for paths to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.
|Puczkó, L. and I. Stackpole (2020)
Handbook of Health Tourism Marketing, Amazon
Articles in Industry Publications
We are often invited by leading industry journals and magazines to contribute. We have been authoring articles based on our very own industry intelligence and also have been contributing with thought provoking think-pieces. Topics and themes we have covered include the relationship between hospitality and wellbeing, the role of associations and clusters in medical tourism or product development in wellness.
|Travel Advisors Have a Critical Role in the Creation of Well-Being Travel Experiences|
|Hotelrevue August 2016||Wellness World Business 3-4 2019||European Spa Magazine Issue 65 (pp.64-65)|
Academic research and publications are often labelled by industry as being too general, too high level and not practical enough. We believe that the research, analysis and synthesis of the relationships between healthcare, wellbeing , wellness, spa and travel is considered to be a form of applied science. Academic publications represent a rigorous approach and systematic assessment of the past, present as well as likely future development directions. Brows our academic publications and share your opinions with us!
|Wallace, M. and Smith, M. K. (2020) The Spa Manager’s Essential Guide, Oxford: Goodfellow Publishers (https://www.bookdepository.com/Spa-Managers-Essential-Guide-Mike-Wallace/9781911635192)||Smith, M.K. and Puczkó, L. (2017) (eds) Routledge Handbook of Health Tourism, London: Routledge.|
|Smith, M. K. and Puczkó, L. (2013) Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, London: Routledge.||Smith, M. K. and Puczkó, L. (2008) Health and Wellness Tourism, Oxford: Butterworth-Heinemann.|
|Smith, M. K. and Puczkó, L. (2018) ‘Thermal Spas, Well-being and Tourism in Budapest’, in Uysal, M., Sirgy, M. J. and Kruger, S. (eds) Managing Quality of Life in Tourism and Hospitality, Wallingford: CAB International, pp.103-118.||Smith, M. K. and Csurgó, B. (2018) ‘Tourism, Wellbeing and Cultural Ecosystem Services. A Case Study of Őrség National Park, Hungary’, in Azara et al. (eds) Tourism, Health, Wellbeing and Protected Areas,Wallingford: CABI,pp. 26-38.||Smith, M. K. (2017) ’An overview of lifestyle trends and their impacts on health tourism’, in Smith, M. K. and Puczkó, L. (eds) The Routledge Handbook of Health Tourism, London: Routledge, pp. 20-31.|
|Kelly, C. and Smith, M. K. (2017) ’Journeys of the self: the need to retreat’, in Smith, M. K. and Puczkó, L. (eds) The Routledge Handbook of Health Tourism, London: Routledge, pp. 138-151.||Smith, M. K. and Sziva, I. (2017) ’Yoga, transformation and tourism’, in Smith, M. K. and Puczkó, L. (eds) The Routledge Handbook of Health Tourism, London: Routledge, pp. 168-180.||Konu, H. and Smith, M. K. (2017) ’Cross-border health tourism collaborations: opportunities and challenges’, in Smith, M. K. and Puczkó, L. (eds) The Routledge Handbook of Health Tourism, London: Routledge, pp. 298-314.|
|Smith, M. K. and Puczkó, L. (2017) ’Balneology and health tourism’, in Smith, M. K. and Puczkó, L. (eds) The Routledge Handbook of Health Tourism, London: Routledge, pp. 271-281.||Smith, M. K., Ferrari, S. and Puczkó, L. (2016) ‘Service Innovations and Experience Creation in Spas, Wellness and Medical Tourism’, in Sotiriadis, M. and Gursoy, D. (eds) The Handbook of Managing and Marketing Tourism Experiences, Bingley: Emerald.||Smith, M. K., Puczkó, L. and Sziva, I. (2015) ‘Putting the thermal back into medical tourism’, in Lunt, N., Horsfall, D. and Hanefeld, J. (eds) Handbook on Medical Tourism and Patient Mobility, Cheltenham: Edward Elgar Publishing Ltd, pp.393-402.|
|Smith, M. K. and Puczkó, L. (2014) ‘Regional Trends and Predictions for Global Health Tourism’, in Voigt, C. and Pforr, C. (eds) Wellness Tourism: A destination perspective, London: Routledge, pp.203-219.||Ferrari, S., Puczkó, L. and Smith, M. (2014) ‘Co-creating Spa Customer Experience’, in Kandampully, J. (ed.) Customer Experience Management: Enhancing Experience and Value through Service Management. Dubuque, USA: Kendall Hunt, pp. 187-203.||Smith, M. K., Puczkó, L. and Sziva, I. (2013) ‘Thermal medical versus surgical medical tourism in Hungary: the challenges of reconciling public and private sector policies’, in Hall, C. M. (ed.) Medical Tourism: The ethics, regulation, and marketing of health mobility. London: Routledge, pp. 95-108.|
|Smith, M. K. (2013) ‘Wellness tourism and its transformational practices’, in Reisinger, Y. (ed.) Transformational Tourism: Tourist Perspectives, Wallingford: CABI, pp. 55-67.||Tooman, H., Tomasberg, K. and Smith, M.K, (2013) ‘Cross-Cultural Issues in Health and Wellness Services in Estonia’, in Kampandully, J. (ed.) Service Management in Health and Wellness Services. Dubuque:Kendall Hunt Publishers, pp. 347-361.||Smith, M. K. and Puczkó, L. (2012) ‘An Analysis of TQoL Domains from the Demand Side’, in Uysal, M., Perdue, R. R. and Sirgy, M. J. (eds) Handbook of Tourism and Quality-of-Life (QOL) Research: The Missing Links, Springer, pp.263-277.||Smith, M. K. and Kelly, C. (2009) ‘Holistic Tourism: Integrating Body, Mind and Spirit’, in Jafari, J., Bushell, R. and Sheldon, P. (2007) (eds) Wellness and Tourism: Mind, Body, Spirit, Place,Innovation and Tourism Book Series, pp. 69-83.|
Journal Articles Smith, M. K. (2018) ‘Wellness in the ’U-bend’ of Life: why the core market is middle-aged and female’,International Journal of Spa and Wellness, Vol. 1., Issue 1, pp. 4-19. Smith, M. K. & Diekmann, A. (2017) ‘Tourism and Wellbeing’, Annals of Tourism Research,66, pp. 1-13. Smith, M.K. and Puczkó, L. (2015) ‘More than a special interest: Defining and determining the demand for health tourism’,Tourism Recreation Research, 40 (2), pp. 205-219. Smith, M. K. (2015) ‘Baltic Health Tourism: Uniqueness and Commonalities’, Scandinavian Journal of Tourism and Hospitality, 15(4), pp.357-379. Smith, M. K. and Puczkó, L. (2010) ‘Taking your Life into your own Hands? Embracing New Trends in European Health Tourism’, Tourism Recreation Research, Vol. 35, No. 2, pp. 161-172. Smith, M. K. and Kelly, C. (2006) ‘Journeys of the Self: The Rise of Holistic Tourism’, Journal of Tourism Recreation Research, Vol. 31, No. 1, pp. 15-24. Smith, M.K. (2003) ‘Holistic Holidays: Tourism and the Reconciliation of Body, Mind, Spirit’, Journal of Tourism Recreation Research, Vol. 28, No. 1, pp. 103-108. Edited Journals Smith, M. K. and Kelly, C. (2006) (eds) ‘Wellness Tourism’, Tourism Recreation Research, Special Edition, Vol. 31, No. 1. Smith, M. K., Deery, M. and Puczkó, L. (2010) (eds) ‘The Role of Health, Wellness and Tourism for Destination Development’, Journal of Hospitality and Tourism Management, Special Edition, Vol. 17, Issue 1.