Wellness & Medical Tourism Readiness

Welcome to the Revolutionary Mapping Tool Assessing Medical & Wellness Tourism Readiness!

 

HTWWLife’s proprietary Readiness Mapping Tool assess the readiness of the property or the destination for medical or for wellness travel. Market players wishing to enter or to improve their competitiveness in the health travel space are thoroughly reviewed by looking at key tangible and intangible elements of readiness, e.g. capabilities, specialties, medical or wellness services, doctors and therapist, support services, accreditation, etc.

This is the first comprehensive specialized tool that evaluates the preparedness of healthcare and of hospitality and wellness providers for medical and/or wellness travel. It has been tested in hospitals, clinics, hotels, wellness centres, spas, and destinations. The application of the tool can be part of the preparatory activities of an upcoming certification or audit. HTWWLife’s Readiness Mapping identifies advantages and disadvantages of the current status.

The output of the systematic assessment is the Heatmap Of Preparedness. It provides strategic intelligence about the intended market entry or market development across eight dimensions:

    1. Infrastructure & Technology Preparedness
    2. HR Preparedness
    3. Marketing/Brand Preparedness
    4. Anticipated Cost of Further Investment
    5. Anticipated Risks of Development (financial, operational, brand)
    6. Future Contribution to Patient/Guest Volume (medical/wellness tourists)
    7. Future Contribution to Value Generation (revenue generated)
    8. Competitive Value Proposition in Medical/Wellness Tourism

There are three different versions of the tool. The Medical Tourism Readiness Tool has 13 Modules, 47 Questions and 94 Variables. The Wellness Tourism Readiness Tool has 12 Modules, 60 Questions and 153 Variables. The Health Tourism Readiness Mapping Tool is tailor-made based on the basic tool, depending on the specialisation of the destination.

Our review provides partners with credible review that helps operators, developers, destinations to shape their respective policies and strategies around health, medical and wellness travel.
 

Should you wish to try the test version of the tools, please, email laszlo@htww.life for direct access.