Hungarian Client

Preparation of the national marketing concept of health tourism. The scope of the work was to assess and analyze the demand, supply and distribution channels both domestically and internationally, using primary and secondary data collection methods, making recommendations regarding the developments to be undertaken, the funding and the product-development strategy, with the communication and promotion mix for Ministry of Economic Development (Hungary) & KPMG Hungary – under Xellum Ltd. contract.

Project/Destination Type:

  • Clinic/hospital

  • Destination/DMO

  • Entertainment/Leisure/ Recreation

  • Hot Spring/Thermal/ Thalasso

  • Hotel/Resort

  • Retreat

  • Spa

Assignment Type:

  • Concept Development & Destination Planning

  • Wellbeing Intelligence & Feasibility

  • Skills Development & Mentoring

Focus Area:

  • Entertainment/Recreation

  • Health/Healing

  • Holistic/Spiritual

  • Medical/Healthcare

  • Wellness