We believe that highly focused education programmes, trainings, masterclasses or capacity building events play an essential role in the development of health tourism. We are proud to say that HTWW is the only company that has been involved both in medical and in wellness tourism and services conceptualization and development. This cross-industrial approach gives us the sound background and experiences that we can capitalize on in our training and educational activities.

We believe that the secret of successful development and management of health tourism is how well ideas, opportunities and trends can be adapted and converted to each and every destination and service provider. Our training programmes provide the bridge between these ideas, opportunities and the adaptation at local level.

Health Tourism After COVID-19: Marketing Health Tourism

A discussion series with Irving Stackpole & Laszlo Puczko

Watch this space, the next event commences shortly.

The COVID-19 crisis has plunged the global travel and tourism sector into a deep freeze, and the health tourism markets into hibernation.

With travel into and out of most destinations difficult or impossible, consumers have stopped traveling for health, dental and medical services. Demand is frozen.

On the supply side, healthcare systems are rising to meet the challenges of the pandemic. They are not focused on elective or non-urgent procedures. Supply is not available.

  • In this unprecedented crisis, how can health tourism providers and destination management organizations look ahead and plan for the future?
  • Will medical tourism “return to normal”?
  • While the crisis is still unfolding, we can prepare for the lifting of travel restrictions, and a return to business activity in the health, wellness and medical tourism markets.
  • Will travellers return? And if they do, what will the “new normal” look like?
  • Will health & wellness providers are able to adapt to consumers’ and patients’
    concerns after months of restrictions?
  • Which segments of these markets will return first?
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Join us for a discussion looking at these and other questions for health & wellness tourism destinations and providers during and after this extraordinary global pandemic. We need a plan for what to do now, and afterwards.

The first webinar on April 29th – Health Tourism Grounded: Crisis Communications – was focused on how health tourism providers and destination managers can best handle both external & internal communications in this crisis.

In the second webinar, on May 13th Irving Stackpole & Laszlo Puczko talked about – Health Tourism After COVID-19: The Road Ahead. We discussed the likely recovery of and the future for health & wellness tourism in the post-COVID-19 period.

In the third webinar, on 26 August Irving Stackpole & Laszlo Puczko talked about – Health Tourism After COVID-19: Welcome to Health Tourism Markets: Working Toward the Thaw we discussed the latest developments and interesting examples from all around the world.

We hope you enjoyed these free informative webinars.

Find the insights your health tourism business needs.

COVID-19 has changed the way the health tourism markets will do business.
This webinar looks at:

• how managers can prepare for recovery
• how managers can and should communicate internally and externally
• changes to regional corridors in the health & wellness travel markets
• new market segments that will emerge

What We Habe Been Addressing

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The Presenters

Irving Stackpole

With decades of experience, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in the rapidly changing health tourism markets. Irving is the co-author of, “Marketing Handbook for Health Tourism”.

Connect with him on LinkedIn here.

Portrait of Puczkó László

Laszlo Puczko

Laszlo Puczko has been working in the health and travel arenas for 25+ years. He is the co-founder and CEO of Health Tourism Worldwide a professional services firm specialised in market intelligence, planning and development support for businesses and for destination organizations. The Health Tourism Worldwide team has been active both in medical and wellness tourism. HTWW provides training and mentoring services aiming at competitiveness improvement and wellbeing experience definition. Laszlo is the co-author of, “Marketing Handbook for Health Tourism”

Connect with him on LinkedIn here.

All Attendees will receive

Recording of the webinar

The sessions were recorded, including participants questions and answers, and were made available to participants after the webinar for further review and sharing.


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Higher Education Programmes

In the last 15 years we have worked together with prestigious higher educational organizations helping their efforts in creating health tourism related courses and programmes. Learn more about these schools’ programmes via the links below:

University of Tartu/Parnü Kolledz (Estonia) –Master in Wellness and Spa Servcie Design and Managament

Budapest Metropolitan University (Hungary) – Minor in Health Tourism Management

FH Joanneum University of Applied Sciences (Austria) – Master in International Hospitality and Spa Management

Fachhochschule Graubünden University of Applied Sciences (Switzerland) – Minor in Health Tourism Management

Tailor-made Trainings and Masterclasses

We have been creating and running specialist training programmes and masterclasses for industry representatives, destination management organizations, professional associations on product and experience development, benchmarking and competitiveness and on marketing health tourism. Our tailor-made solutions provide participants with the most up-to-date industry information and academic research findings. We help them to translate and adapt the shared information to their very own business situation and also help them during the implementation process.

Asia-Pacific Spa and Wellness Coalition (Da Nang, Vietnam, 2020): Health Tourism Development Workshop

insigHT2019 Malaysia Healthcare Travel Council (Kuala Lumpur, Malaysia, 2019): Improving Competitiveness in Practice: Value Definition and Experiences

International Medical Tourism Summit (Athens, Greece, 2018): Destination Development Workshop

Termatalia Brazil (Iguacu, Brazil, 2018): Thermal Resources and Health Tourism Development

EHL- Ecole hôtelière de Lausanne (Lausanne, Switzerland, 2017): Wellness and Wellbeing: What is it for hospitality?

Regional Development Agency (Zlatibor, Serbia, 2013): Development and promotion of health and spa tourism in cross border region

Latvian health Tourism Cluste (Jurmala, Latvia, 2012): Health Tourism Product Development and Marketing

Contact us to find out which training programme or workshop can fit your needs the best.