Contemporary strategic approaches give three choices:

  • Red Ocean – what do you need to consider if your services or brand wanted to apply and implement wellnessification in general?
  • Blue Ocean – what kind of services and/or features can be considered if you want to add fun and entertainment? How can you implement wellness under strict healthcare regulations or in an entertainment business?
  • Purple Ocean – what kind benefits and challenges do you need to consider if you want to apply the wellusion approach?

The WElligma will suggest the most fitting alternative of the three fundamental strategic approaches.