As a key step in the ReWire & ReValue plan the WElligma helps you to identify not only the strategic directions but also the ideal focus-mix:

  • Wellnessification – infusing wellness all along. What do you need to consider if your services or brand wanted to apply and implement wellnessification in general?
  • Welltertainment – fusing wellness and entertainment and fun. What kind of services and/or features can be considered if you wanted to add fun and entertainment?
  • Wellusion – soft application and/or communication of wellness. What kind of benefits and challenges do you need to consider if you wanted to apply the wellusion approach?
  • Wellinent – eminent in one certain wellness direction. Which type of wellness specialisation can provide the competitive value proposition?

The WElligma will suggest the most fitting alternative of the four fundamental directions.