Tool #9: Wellbeing Experience Planning & Design
As a first step of Tool #9 the WElligma reviews the current customer journeys and the user or patient experience(s) (CX/UX/PX) offered. We identify the key touchpoints and the potential gaps both in the service design and in the delivery.
The task of Tool 9 is to define how your business can shift from the user/customer/patient (UX/CX/PX) experience focus to responsible Wellbeing eXperience (rWX) focus. Wellbeing-improving experiences do not only follow UX/CX/PX design principles and tools but also consider how those experience components may contribute the to the customer’s wellbeing. Adding responsibility to the mix rWX design offers comprehensive solutions to the current market expectations such as the transformative and the regenerative nature of service offers.
RWX design identifies major guest touchpoints, relevant storyboards and guest flow improvements. Such developments can be rather meaningful for healthcare providers, but equally can be critical for any hospitality, spa, leisure, entertainment and even for wellness business! The WElligma evaluates the 6 pillars of wellness, i.e. physical, emotional, occupational, social, spiritual and intellectual, and defines the relevant value propositions for development and marketing purposes.
We help you create your very own wellbeing story and DNA!