There has always been a strong relationship between leisure, travel, health and wellbeing. People have been seeking solutions, services or destinations that can provide treatments and benefits helping certain illnesses or preventing others for centuries. At the same time, we are quite aware that health or more holistically, wellbeing has become a very important topic as well as a goal to more and more people. Consumers look for healthy or healthier alternatives during their leisure activities as well as during their travels.
We are proud to be the first company that looks at the whole spectrum of wellbeing from holism to healthcare in our leisure, hospitality, travel and destination development projects.
We believe that every destination, project or business can have its very own wellbeing identity as well as a unique experience and benefit proposition. With our comprehensive HTWWLife Tools we are able to monitor, define and implement those competitive experience and value propositions. HTWWLife has been working with hotels, spas, wellness centers, hospitals, clinics, retreats, hot springs or regions and destinations in creating such value propositions. We are convinced that resources, services and brands contributing to consumers’/guests’ health and wellbeing will gain even stronger importance than ever before.
We understand that both destinations and service providers can take part in health tourism in many ways and at various levels. As the pioneering report by UNWTO & ETC (2018) with vital contribution from HTWWLife experts established:
“Travel (and consequently tourism) is an activity that can contribute to the creation or the improvement of wellbeing such as feelings of contentment, satisfaction and happiness by supporting, facilitating and initiating the improvement of mental and emotional health, work-life balance, self-realization, and the ability to connect with oneself and others.”
We recognize that for a project or for a business to be sustainable as well as successful, it has to take both global trends as well as local characteristics seriously. We always look at how local resources, assets or traditions can be included in the healthy services spectrum.
Serious leisure stands for services and programmes that customers get engaged in aiming at prevention, lifestyle improvement, wellness and even at rehabilitation. The HTWWLife team help to define wellbeing concepts that provide the solid foundation for property development, branding, services, treatments and programmes resulting in more complete customer wellbeing.
In our understanding, medical tourism is a form of tourism which involves trips to international or domestic locations to use medical and evidence-based healing resources and services (both invasive and non-invasive). This can include diagnosis, treatment, cure, prevention and rehabilitation. We observe the merge of healthcare and wellness. HTWWLife facilitates this bridging by defining wellnessified healthcare services and businesses.
Wellness tourism aims to improve and balance all of the main domains of human life including physical, mental, emotional, occupational, intellectual and spiritual. The primary motivation for wellness tourists is to engage in preventative, proactive, lifestyle-enhancing activities such as fitness, healthy eating, relaxation, pampering and healing treatments. (Source: UNWTO & ETC: Exploring Health Tourism, 2018).
The HTWWLife Destination Wellbeing Landscape enlists every relevant player, stakeholder and partner that can play important role in creating and offering valuable wellbeing experiences. We understand the roles and the responsibilities are different. The likely activities and tasks of a destination management body are different from those that are to be considered by an individual hotel, hot spring facility, clinic or spa. The key is how to define, optimize and coordinate the delivery of such services. Based on our experiences we are in the position of being able to support every player in their development efforts. Ask us about how you can get involved!
We are very aware that the health orientation can be offered at large variety of facilities and businesses. Health-improving services can be defined and developed in many forms and ways. We apply such a wide typology since we understand that successful developments must have strong foundations. We recognize the often rather small difference between seemingly relevant and similar alternatives. The challenge as well as the art of our work is to be able to identify and define the most appropriate alternative. We select the ideal solution and value propositioning first, and then we look for suitable names and labels.
HTWWLife Spider Chart