We recognize that travelling for health is not a new or novel phenomenon. People have been seeking solutions, services or destinations that can provide treatments and benefits helping certain illnesses or preventing others for centuries. At the same time, we are quite aware that health or more holistically, wellbeing has become a very important topic as well as a goal to more and more people. Consumers look for healthy or healthier alternatives during their leisure activities as well as during their travels.
We believe that every destination and project can have its very own identity as well as a unique experience and benefit proposition. With our comprehensive HTWW Tools we are able to monitor, define and implement competitive experience and value propositions. Let those be hotels, spas, wellness centers, hospitals, clinics, retreats, hot springs or regions and destinations.
We are convinced that health tourism resources, services and brands will gain even stronger importance than ever before. We understand that both destinations and service providers can take part in health tourism in many ways and at various levels. As the pioneering report by UNWTO & ETC (2018) with vital contribution from HTWW experts established:
“Travel (and consequently tourism) is an activity that can contribute to the creation or the improvement of wellbeing such as feelings of contentment, satisfaction and happiness by supporting, facilitating and initiating the improvement of mental and emotional health, work-life balance, self-realization, and the ability to connect with oneself and others.”
We recognize that for a project to be sustainable as well as successful, it has to take both global trends and local characteristics seriously. We always look at how local resources, assets or traditions can be included in the healthy services spectrum.
In our understanding, medical tourism is a form of tourism which involves trips to international or domestic locations to use medical and evidence-based healing resources and services (both invasive and non-invasive). This can include diagnosis, treatment, cure, prevention and rehabilitation
Wellness tourism aims to improve and balance all of the main domains of human life including physical, mental, emotional, occupational, intellectual and spiritual. The primary motivation for wellness tourists is to engage in preventative, proactive, lifestyle-enhancing activities such as fitness, healthy eating, relaxation, pampering and healing treatments. (Source: UNWTO & ETC: Exploring Health Tourism, 2018).
The HTWW Destination Wellbeing Landscape enlists every relevant player, stakeholder and partner that can play important role in creating and offering valuable wellbeing experiences. We understand the roles and the responsibilities are different. The likely activities and tasks of a destination management body are different from those that are to be considered by an individual hotel, hot spring facility, clinic or spa. The key is how to define, optimize and coordinate the delivery of such services. Based on our experiences we are in the position of being able to support every player in their development efforts. Ask us about how you can get involved!
We are very aware that the health orientation can be offered at large variety of facilities and businesses. Health-improving services can be defined and developed in many forms and ways. We apply such a wide typology since we understand that successful developments must have strong foundations. We recognize the often rather small difference between seemingly relevant and similar alternatives. The challenge as well as the art of our work is to be able to identify and define the most appropriate alternative. We select the ideal solution and value propositioning first, and then we look for suitable names and labels.
HTWW Spider Chart