HTWWLife  is an international industry intelligence and advisory group. It was launched in 2012 by the same founders, i.e. László Puczkó (PhD MSc MA CMC) and Melanie Smith (PhD MSc MA). Our specialisation is the incorporation of the very meaning of wellbeing into anything we do. We have been working together with developers and brands in the hospitality, wellness, healthcare, spa, recreation, hot spring and leisure arenas, and we have been helping local, regional and national destination manegement organizations, governmental bodies and international organizations.

What makes us really unique is the holistic approach to wellbeing ranging from medical interventions, through wellness modalities to wellnessification of leisure as well as work environments.

This holistic approach to health makes us the only global initiative looking at every aspect of the travel and health spectrum.

We have been working in the field of travel, leisure and health for 25+ years. Our market knowledge and wisdom is being shared on numerous platforms and in many channels. We have helped national and local governments, industry associations and clusters, private investors and developers to achieve their goals in health destination, wellness and medical tourism and property development or in performance improvement.

We have also trained hundreds of regular students and industry practitioners. We authored pathmaking and pioneering publications on health, wellness and medical tourism and wellnessification of lesiure for leading industry clients as well as for academic publishers. See our References.

Meet The Core HTWWLife Team

László Puczkó
László PuczkóCMC PhD MA MSc
László has been working in the field of travel, hospitality, leisure and health for 25+ years. László is an experience engineer, strategist, mentor and trainer, and wellbeing intelligence expert. He has gained experiences in private as well as in public sector environments. László is one of the very few people in the world who has been active in every aspect and domain of the health, wellbeing and travel spectrum, i.e. medical and wellness tourism, wellbeing and hospitality, spas and leisure experiences.
He is an economist and art & design manager, and holds master degrees, a PhD, and is a Certified Management Consultant. László has been lecturing and running tailor-made trainings and masterclasses in over 40 countries all around the world. He has been actively involved both in industry as well as academic arenas and authored numerous industry reports, specialist books and publications. He was the project lead on the path making report for UNWTO & ETC titled Exploring Health Tourism, as well as a pioneering study for Global Spa Summit titled Wellness Tourism and Medical Tourism: Where do spas fit?
László is a hot spring and wellness enthusiast and holds a Diploma in Forest Bathing!
He is Faculty Member of the Medical Wellness Association and Member of the FEMTEC’s Commission of Tourism & Health, and Research Associate at the Wellness Tourism Association.
Melanie Smith
Melanie SmithPhD MSc MA
Dr Melanie Kay Smith is co-author of the book Health, Tourism and Hospitality: Spas, Wellness and Medical Travel (2013) and co-editor of The Routledge Handbook of Health Tourism (2016) with Dr László Puczkó. She has worked for many years on issues relating to health tourism, spas, wellness and wellbeing. She has lectured extensively on these subjects in Hungary, Estonia, Austria, Germany and Switzerland and has published many books, journal articles and chapters in these areas. In addition, she has been an Expert Advisor for the Global Spa Summit, GIFTS of Health, ETC/UNWTO, as well as working on projects in the Baltic States and Balkan countries. She also chaired a Working Group for an EU-funded four year COST project on Tourism, Wellbeing and Ecosystem Services She has been an invited Keynote Speaker at international Health and Wellness Conferences in numerous countries.

Our Memberships