Health Tourism Worldwide (HTWW) is the successor of The Tourism Observatory for Health, Wellness and Spa (TOHWS).

This international industry intelligence initiative was launched in 2012 by the same founders, i.e. László Puczkó (PhD MSc MA CMC) and Melanie Smith (PhD MSc MA). We are happy that our initiative has evolved in the last 8 years and now we can re-brand it as Health Tourism Worldwide.

To us, travel for health means travel either for medical purposes, or for wellness, holistic, spiritual and spa services.

This holistic approach to health makes us the only global initiative looking at every aspect of the travel and health spectrum.

We have been working in the field of travel and health for 20+ years. Our market knowledge and wisdom is being shared on numerous platforms and in many channels. We have helped national and local governments, industry associations and clusters, private investors and developers to achieve their goals in wellness and medical tourism.

We have also trained hundreds of regular students and industry practitioners. We authored pathmaking and pioneering publications on health tourism for leading industry clients as well as for academic publishers. See our References.

Meet The Core HTWW Team

László Puczkó
László PuczkóCMC PhD MA MSc
He has been working in the field of travel and health for 20+ years. László is an experience engineer, strategist and trainer, and wellbeing intelligence expert. He has gained experiences in the private as well as in public sector environments both in medical and wellness tourism. László is one of the very few people in the world who has been active in every aspect and domain of health tourism.
He is an economist and art & design manager, and holds master degrees and a PhD, and is a Certified Management Consultant. László has been lecturing and running tailor-made trainings and masterclasses in over 40 countries all around the world. He has been actively involved both in industry as well as academic arenas and authored numerous industry reports and specialist books and publications. He was the project lead on the path making report for UNWTO & ETC titled Exploring Health Tourism, as well as a pioneering study for Global Spa Summit titled Wellness Tourism and Medical Tourism: Where do spas fit?
László is a hot spring and wellness enthusiast!
Melanie Smith
Melanie SmithPhD MSc MA
Dr Melanie Kay Smith is co-author of the book Health, Tourism and Hospitality: Spas, Wellness and Medical Travel (2013) and co-editor of The Routledge Handbook of Health Tourism (2016) with Dr László Puczkó. She has worked for many years on issues relating to health tourism, spas, wellness and wellbeing. She has lectured extensively on these subjects in Hungary, Estonia, Austria, Germany and Switzerland and has published many books, journal articles and chapters in these areas. In addition, she has been an Expert Advisor for the Global Spa Summit, GIFTS of Health, ETC/UNWTO, as well as working on projects in the Baltic States and Balkan countries. She also chaired a Working Group for an EU-funded four year COST project on Tourism, Wellbeing and Ecosystem Services She has been an invited Keynote Speaker at international Health and Wellness Conferences in numerous countries.

Our Memberships